Rebranding and name change

There are several steps to take to accomplish a successful rebranding from sole proprietors to LLCs and Corporations. Although daunting, a business name change isn’t the end of the world. Colin Finkle, the author of this post, has walked many companies through the challenging process of rebranding.

What does rebranding mean? Why you should change your name and rebrand?

Can you change your company name with a DBA? Is redesigning a website a rebranding? The Company anticipates holding a conference call later this month to discuss the rebranding and.

That rebrand is aimed at tapping into. It’s the latest marketing trend in a whirlwind of efforts to appear fresh, new and relevant to today’s audiences. But oftentimes, a rebranding campaign focuses too much on the aesthetics and too little on the core components that drive it.

Now CenturyLink is trying a new twist for itself with a name change and rebranding to Lumen Technologies.

While name changes are not really anything new, the release concerning Lumen also noted. The naming process itself requires a lot of heavy lifting, but so does the communication that must follow. It is a market strategy of giving a new name , symbol, or change in design for an already-established brand. The idea behind rebranding is to create a different identity for a bran from its competitors, in the market. One prominent factor is to connect with customers.

Michael Kors Holdings Ltd. DSW changed its name to Designer Brands. There were name shortenings like Dunkin Donuts becoming “Dunkin’” and Weight Watchers opting for their initials, WW.

There were also expected changes like yet another brand overhaul from Uber and unexpected changes like IHOP’s gimmicky International House of Burgers. While these changes are taking place, businesses must still work to connect and communicate with. The brand has changed its name from City Wide Maintenance to City Wide Facility Solutions and updated its logo and branding. Read on to learn how you can tell your best rebranding story.

But before you launch your business name , it is critical to make sure you have found the right name for your brand. Don’t feel scared to change it, as there are big names who underwent a name change and came up with better and improved versions. A brand’s name can either make your business or break it.

If your rebrand includes a name change, you’re likely to incur costs from $10000s to millions for your new logo, visual brand identity and marketing materials, identity and assets.

But even spending millions of dollars on a rebrand doesn’t ensure success. So assess carefully whether a rebrand is right for you and whether this is the right time to rebrand your business. This is a good rebranding strategy when a company is saddled with a negative association, such as Phillip Morris’ longstanding reputation as a tobacco company. The goal of rebranding is to create a different identity for a product, service, or business.

The Canada Mortgage and Housing Corp. When everything else is getting a refresh — a new brand strategy, updated messaging, a fresh. However, by itself, a new name won’t fix things. Successful rebranding must communicate a fundamental change in the company and its core identity. There are a number of situations in which rebranding is desirable, and a great variety of options available to the marketing.

Rebranding after a disaster is a first step. When ABC Family was no longer a fitting name for the content the cable company wanted to produce, they opted for the more modern name Freeform. Much like a full rebrand , a visual rebrand is quite an undertaking. Local – Head on over to the County Clerk’s office to file a new DBA or update your old one.

State - Get in touch with your Secretary of State. Most offices will have a form online you can use to update your business name but you may have to visit the office in-person. Here’s a good resource from the SBA. Business owners change their company name for a variety of reasons.

For some companies like Jamba, a name change is an attempt to enter a new market or introduce alternative products. Other companies may rebrand themselves if their name is easily confused with a similar brand or logo. Consider changing your name if you’re redefining or repositioning your brand.

Here are three reasons to do it: Change to distance yourself from a negative event. Clarify a confusing or non-descript brand. The name IBM has proven more flexible as technology has grown than the ultra-specific “Computing-Tabulating-Recording Company. If you want to survive like IBM, be smart and rebrand when a changing landscape calls for it.

And remember that rebranding can occur on a spectrum.