Rebranding announcement email to customers

How do I announce my rebranding? Brand marketers have a lot to learn from this, that can be used in their day-to-day activities. The formal definition of rebranding is “the creation of a new look and feel for an established product in order to differentiate the product from its competitors. Although many rebrandings happen as a company introduces a new product, some actually take a product out of the mix.

See full list on airadpromotions. It may come as no surprise but most rebrandings are firmly rooted in the need to reposition the product or service in the marketplace. No matter how much the company may be tied to its own bran at some point, it is time to give it a fresh new look. It could be because of a new product, a shift in focus or a new technology.

Crew badly needed a new business strategy. Regardless of how large or how small your company is, one of the biggest challenges of rebranding is maintaining the values that your company touts. Company values and mission statements may change along with the new bran so how do you announce a rebrand while ensuring that core beliefs remain unchanged? The answer lies in two words – your staff.

Let’s face it, how many times have you asked an employee a question about ‘the new look’ and seeing blank stares or worse, an ‘I. Rebranding a Company. Occasionally, companies decide to rebrand themselves. About a year ago, our leadership team sat together to simply discuss how to continue to support evolving client expectations. The emergence of corporate giants, like Amazon, has changed the notion of what, ‘providing exceptional service to clients ’, truly means.

As some of you might have noticed over the last few days, Shockoe is sporting a brand new logo. It’s an exciting era for our company — our steady growth has brought new clients , new teammates, and pushed us into our larger digs in Scott’s Addition. It is more about you than it is about us. The use of purple further demonstrates our boldness and makes a strong representation of our unique vision for the company. On the surface announcing a rebranding sounds like a no-brainer – of course, you’d announce it to your staff first.

Using Cision’s rebrand as a backdrop, here’s how PR pros can tell their best rebranding story. Cision covers all aspects of your communication needs, helping you reach, target and engage your audience. Sample Announcements For Rolling Out a New Brand. It’s about helping your company, and your customers , make the switch gradually and confidently to a company that demonstrates how it aligns with the very same values it presents to its customers every day.

Here is how it works. Message from the CEO: Go2Group Corporate Restructuring. Go2Group is excited to announce significant changes to its corporate structure, including the launch of a new company named “Goldfinger Holdings, Inc.

Professional Services, Solutions, and Atlassian License. Our business has undergone a significant transformation in past few years. The new identity had to satisfy all of the. While these changes are taking place, businesses must still work to connect and communicate with.

This was done due to some business reasons and we will now onwards be using this new name officially for company’s recognition. So when you are changing the name of your company, you must inform your business associates and institutions about the same for smooth and easy functioning. Make sure that this letter informs the new name and the date of effectiveness. Research Your Firm and Your Target Clients.

When you are clear on the business case for a rebranding , the next step is to conduct independent research on your firm and your clients. If you are attempting to move into a new market, that research should include your new target clients as well. Today, after seventeen years, we’re releasing an updated brand identity, which includes a new logo, colors, and font.

As a result we will be able to provide even more value to you and all our stakeholders.